Data Collection & Analysis

Data is the basis for modern marketing and growth hacking strategies. This seminar gives you insights into how to collect data effectively, which kind of metrics you should be looking out for, how to define goals and metrics in the first place, which tools are best for which use case and how to analyze all the data you collect.

This seminar can be booked as a single seminar or as part of the Certified Growth Hacker program.

What you’ll learn

  • How to collect data effectively
  • What metrics to track
  • How to setup a tracking system that works for you
  • Hands-on look into the most common tools like Google Analytics & Tag Manager
  • How to analyze your data to get to actionable insights and better decisions
  • How to setup the perfect growth team

Target Audience

  • Marketing Managers
  • Business Developers
  • Entrepreneurs


  • Solid understanding of general digital marketing concepts and channels

Your benefits

  • This seminar is held in cooperation with the industry experts of TheVentury who make sure you get a great overview as well as actionable insights you can apply right away.

Your Technikum Wien Academy

  • Focused on you and your career
  • Great study environment and good work-study-balance
  • Hands-on knowledge related to your work
  • Exclusive education in small working groups

Degree & Fees

After the completion of the seminar you receive a confirmation of participation.

Fees for this seminar are € 375,00 (exkl. MwSt.). The costs include papers, meals, drinks and the confirmation of participation. It has to be paid in advance.

This seminar is carried out in cooperation with: