Acquiring customers without directly paying for it is an integral part of modern marketing and especially growth hacking. Organic customer acquisition encompasses a wide range of tactics, tools and channels from email marketing, forums, viral loops to search engine optimization (SEO) and many more. This seminar gives you insights into the most promising organic acquisition tactics, tools and channels, success cases, a detailed look into the relation of customer acquisition cost and customer lifetime value, a closer look at SEO and how you can apply these tactics to any business right now.
This seminar can be booked as a single seminar or as part of the Certified Growth Hacker program.
What you’ll learn
- An overview of today’s most promising organic acquisition tactics
- Which tactic to use in which case
- Email Marketing tactics
- The key aspects of successful SEO
- Customer retention measures
- A brief introduction to viral marketing (more detail in this seminar: Content & Viral Marketing)
- Many more tactics from content marketing to strategic partnerships
- Marketing Managers
- Business Developers
- Solid understanding of general digital marketing concepts and channels
This seminar is held in cooperation with the industry experts of TheVentury who make sure you get a great overview as well as actionable insights you can apply right away.
Your Technikum Wien Academy
- Focused on you and your career
- Great study environment and good work-study-balance
- Hands-on knowledge related to your work
- Exclusive education in small working groups
Degree & Fees
After the completion of the seminar you receive a confirmation of participation.
Fees for this seminar are € 480,00 (incl. VAT). The costs include papers, meals, drinks and the confirmation of participation. It has to be paid in advance.
This seminar is carried out in cooperation with: