Performance Marketing & Paid Acquisition


CPM, CPC, CPL, CPA, …. Heard of these abbreviations before? Performance Marketing is a form of advertising in which you only pay when there are measurable results. Learn how to handle advertising platforms such as Facebook, Linkedin, Twitter and Google Ads and get a general overview of programmatic advertising and how to approach Paid Acquisition with a special focus on how to use these platforms to run growth experiments.

What you’ll learn


  • An overview of the most important performance marketing platforms
  • An in-depth look into a selection of platforms with hands-on exercises
  • The terminology and metrics behind performance marketing
  • How to structure campaigns and choose the right bidding strategy for you
  • How to track, analyze and report performance marketing results (more details in Data Collection & Analysis)

This seminar is conducted with our partner The Ventury and can be booked as a single seminar or as part of the Certified Growth Hacker program.

Hard Facts:

Fees in EURO
Total: 365,– excl. VAT
(438,- incl. VAT)
Type of course
Next Start
On request
Confirmation of participation

Target Audience

  • Marketing Managers
  • Business Developers
  • Entrepreneurs


Solid understanding of general digital marketing concepts and channels

Your benefits

This seminar is held in cooperation with the industry experts of TheVentury who make sure you get a great overview as well as actionable insights you can apply right away.

Your Technikum Wien Academy

  • Focused on you and your career
  • Great study environment and good work-study-balance
  • Hands-on knowledge related to your work
  • Exclusive education in small working groups

Degree & Fees

Performance Marketing & Paid AcquisitionDegree: Confirmation of participation
€ 438,00 (incl. VAT)

After the completion of the seminar you receive a confirmation of participation.

Fees for this seminar are € 438,00 (incl. VAT). The costs include papers and the confirmation of participation. It has to be paid in advance.



Carla Guerra
Customer Service | Seminare & Zertifizierungen
Tel.: +43 1 333 40 77 – 4856


Antonina Todorova
Growth & Digital Marketer at TheVentury