Performance Marketing & Paid Acquisition

CPM, CPC, CPL, CPA, …. Heard of these abbreviations before? Performance Marketing is a form of advertising in which you only pay when there are measurable results. Learn how to handle advertising platforms such as Facebook, Linkedin, Twitter and Google Ads and get a general overview of programmatic advertising and how to approach Paid Acquisition with a special focus on how to use these platforms to run growth experiments.

This seminar can be booked as a single seminar or as part of the Certified Growth Hacker program.

What you’ll learn

  • An overview of the most important performance marketing platforms
  • An in-depth look into a selection of platforms with hands-on exercises
  • The terminology and metrics behind performance marketing
  • How to structure campaigns and choose the right bidding strategy for you
  • How to track, analyze and report performance marketing results (more details in Data Collection & Analysis)

Target Audience

  • Marketing Managers
  • Business Developers
  • Entrepreneurs


  • Solid understanding of general digital marketing concepts and channels

Your benefits

  • This seminar is held in cooperation with the industry experts of TheVentury who make sure you get a great overview as well as actionable insights you can apply right away.

Your Technikum Wien Academy

  • Focused on you and your career
  • Great study environment and good work-study-balance
  • Hands-on knowledge related to your work
  • Exclusive education in small working groups

Degree & Fees

After the completion of the seminar you receive a confirmation of participation.

Fees for this seminar are € 375,00 (exkl. MwSt.). The costs include papers, meals, drinks and the confirmation of participation. It has to be paid in advance.

This seminar is carried out in cooperation with: