Growth Hacking is a methodology and data-driven process of rapid experimentation with your product and across all marketing channels. It goes far beyond customer acquisition by exploring and testing growth strategies along the whole funnel of a business.
Once a scalable growth tactic is identified a growth hacker aims to automate the process as much as possible to free up more resources for further experiments. The combination of creative marketing, automation & engineering, as well as data & experiments assure a growth strategy that captivates customers and relies on data rather than gut feeling.
The Certified Growth Hacker program provides you with all the essentials, tools and frameworks to get started as a junior growth hacker or bring your marketing game to the next level.
Once you completed all 9 seminars and passed the exam you can call yourself a Certified Growth Hacker.
- What Growth hacking really is and the process behind it
- The most important tools and frameworks to dive right in
- Success cases from different industries
- How to collect data and analyze it
- How to test and identify performant organic as well as paid channels
- How to create and distribute content your customers will love
- How to create viral loops
- How to track and optimize your customers’ journeys to optimize for conversion
- How to create designs and a smooth user experience
- How to automate your marketing efforts for maximum efficiency
|Seminar 1||Growth Hacking Foundation Level||Fri||13.09.2019||09.00 – 18.00||Adrian Zettl-Singh|
|Seminar 2||Data Collection & Analysis||Fri||20.09.2019||09.00 – 18.00||Melanie Vollert|
|Seminar 3||Introduction to Coding for Growth Hackers||Fri||27.09.2019||09.00 – 18.00||Bernhard Wendt|
|Seminar 4||Organic Acquisition & SEO||Fri||04.10.2019||09.00 – 18.00||Bernhard Wendt|
|Seminar 5||Performance Marketing & Paid Acquisition||Fri||11.10.2019||09.00 – 18.00||Melanie Vollert|
|Seminar 6||Content & Viral Marketing||Fri||18.10.2019||09.00 – 18.00||Miriam Boubachta|
|Seminar 7||Conversion Rate Optimization & Customer Journeys||Fri||25.10.2019||09.00 – 18.00||Alper Kurt|
|Seminar 8||Design & UX for Growth Hackers||Fri||08.11.2019||09.00 – 18.00||Natalie Korotaeva|
|Seminar 9||Marketing Automation||Fri||15.11.2019||09.00 – 18.00||Richard Pölderl|
- Marketing Managers
- Business Developers
- Solid understanding of general digital marketing concepts and channels
Your Technikum Wien Academy
- Focused on you and your career
- Great study environment and good work-study-balance
- Hands-on knowledge related to your work
- Exclusive education in small working groups
Degree & Fees
After the completion of the seminar you receive a confirmation of participation. Upon successful completion of the exam, you will receive the certificate as Growth hacking Developer.
Fees for this certificate are € 3.200 (excl. VAT). The costs include papers, meals, drinks, the confirmation of participation and one examination attempt. It has to be paid in advance.